Organic Presence
E-commerce and Marketplaces
Own store and marketplaces running on one view of margin.
Is it better to sell on marketplaces or on your own store?
They do different jobs and usually work better together. Marketplaces deliver volume and ready traffic, at the cost of commission, less brand control and no direct access to the customer. An own store carries higher margin, customer data and freedom of relationship, but requires investment in traffic. The decision is not picking a side. It is knowing the real margin per channel after commission, shipping and acquisition cost, and allocating effort against that number.
The problem is rarely traffic
E-commerce operations that come to us rarely have a pure visit problem. They have a disorganised catalogue, listings that fail to answer the buyer’s doubt, margin nobody calculated per channel, and ads running on outdated stock.
Adding traffic on top of that base only amplifies the waste.
Where we start
Catalogue first. Coherent categories, filled attributes, correct identifiers, synchronised stock. It is the base that internal search, dynamic ads and the logistics operation all depend on.
Listings as search pages. Every listing is an entry point. A title written in the buyer’s vocabulary, a description that removes the doubt causing returns, enough images to decide.
Margin per channel. Commission, shipping, acquisition cost and returns calculated per channel and per product. Without that number, investment decisions become guesses, and it is common to discover the highest-volume channel is the least profitable.
Integration with media. A feed connected to Meta and Google, with dynamic ads and abandoned-cart remarketing supported by the CRM.
What you receive
- Own store setup and optimisation
- Marketplace registration and management
- Product listings optimised for internal and external search
- Catalogue, category and attribute organisation
- Catalogue integration with Meta and Google Shopping
- Pricing and promotion strategy per channel
- Margin and performance tracking by channel
When this comes in
This work is deployed inside one of the stages below, depending on where your operation stands.
FAQ
Questions about e-commerce and marketplaces
How do you optimise a product listing?
A title using the words buyers actually type, covering category, brand, model and the differentiating attribute. A description that answers the doubts which cause returns. Complete technical attributes, and enough good images to remove the need to ask. Inside a marketplace those fields feed internal search. Outside it, the same structure helps the listing rank on Google.
Does the same strategy work on every marketplace?
No. Each platform has its own search logic, commission policy, delivery requirements and buyer profile. A product that performs on one channel can carry negative margin on another once commission and shipping are counted. Treating them all the same is the most common and most expensive mistake.
How do you connect the catalogue to advertising?
Through a product feed connected to Meta and Google, enabling dynamic ads that show the right item to people who already showed interest. It requires a clean catalogue with correct identifiers and synchronised stock. A disorganised catalogue advertises sold-out products and burns budget.
Next step
How much is your operation losing each month?
Almost every company loses opportunities without knowing: conversions never recorded, leads nobody answers in time, budget going to the wrong channel. Within weeks you have that number, and the list of what to fix first.